MIVA

MIVA offers a low cost alternative by specialising in the delivery of contextual and vertically focused Pay-Per-Click Ads. MIVA’s Pay-Per-Click Ads are distributed across two different networks.

The MIVA Precision Network concentrates on specific business categories or verticals and has been developed for advertisers looking for highly targeted vertical traffic. The Precision Network is currently available in the US and UK and covers sectors including automotive, finance, health/beauty and recruitment. This vertical approach to Pay-Per-Click is designed to enhance targeting for advertisers and in turn drive lower volume, higher value leads.
The MIVA Core Network is a broad distribution network comprising predominantly content sites. The Core Network is available in the US and Europe and enables advertisers to have their Pay-Per-Click Ads displayed on some of the world’s leading news and lifestyle sites. MIVA’s contextual focus provides advertisers with a solution that is both targeted and available at a significantly lower cost of entry than the pay-per-click search networks.

MIVA provides good tools to help advertisers manage their pay per click campaigns.

MIVA's Campaign Manager allows you to easily manage groups of ads automatically by assigning them to a campaign that has a specific budget and schedule. The Campaign Manager gives you complete control over the MIVA Network on a particular date and time as well as how much of your budget will be allotted to those ads during that time.

The AdAnalyzer is a robust post-click analytical tool that gives advertiser complete control of their advertising by showing the actual return on investment by keyword and campaign.

Reporting is good and there is plenty of information to help you improve ROI.

Bid Positions display the amount you need to bid in order to achieve a particular position.

Statistics on click spend and average Cost-Per-Click ( CPC) are now displayed for each ad.

MIVA has an automatic account replenishing option where you can set a threshold and the amount you want automatically deposited to your account. It has a minimum deposit of $25 and a minimum bid of $0.10.(from http://www.payperclicksearchengines.com/directory/top-10-ppc-search-engines/google-adwords-l252.html) .