Yahoo! Search Marketing

Yahoo! Search Marketing's main product, Sponsored Search, provides sponsored listings in search results on the Web's top portals and search engines, reaching over 80% of active Internet users. These include Yahoo! MSN, Excite, CNN, Altavista, Infospace, ESPN and many more.
Content Match, a feature of Sponsored Search, enables you to broaden your reach beyond search results and reach customers through online publishers, newsletters and emails. Instead of your ad simply appearing in search rankings it will appear next to content such as articles and product reviews related to your business. For example, your music related site might appear with an article on the music industry on MSN.

With Local Sponsored Search you drive customers from the Web to your door whether your business has a Web site or not. You can precisely target prospects searching online for products and services available in your neighborhood, and connect with customers who are already interested in what you sell.

For a monthly fee you can automate the process of process of managing keyword bids with Search Optimizer, which automatically monitors listings to ensure that your target objectives are met. For example, Search Optimizer optimizes complex campaigns to a set cost per acquisition, cost per click, or return on ad spend goals and sorts keywords into those performing over- and under-target to allow for easy adjustment of the campaign for improved results, and to adjust the control of traffic based on the time of day or day of week.

For another monthly fee you can access the Marketing Console, a marketing tool that measures the effectiveness of all your online marketing campaigns. With the Marketing Console you can see exactly how your pay-per-click search, email, banner, paid inclusion or affiliate programs are performing - all in one location.

Yahoo! Search Marketing offers excellent tutorials and support and provides detailed reporting tools to help you track the performance of your PPC campaign and traffic generated. The Keyword Selector Tool helps in the selection of your keywords and there is a View Bids Tool, where you can see the current maximum bids and listings for the top advertisers on any search term. Yahoo! also provides PPC ROI Calculator and a CPM ROI Calculator.

Yahoo! offers two sign-up plans, FastTrack and SelfServe. For $199 the FastTrack plan will provide you with expert research of your website and recommend effective search terms based on the content of your site and Yahoo!'s editorial guidelines. They also create customized ad titles and descriptions based on those search terms. The SelfServe plan is free, but provides no assistance in setting up your campaign and your listings receive no expert feedback before submission and are subject to editorial review.

If you want fast results and you're willing to pay top dollar, Yahoo! Search Marketing is the place to advertise your site. It's a well known site with a good reputation - a professional site with a great system and excellent traffic.(from http://www.payperclicksearchengines.com/directory/top-10-ppc-search-engines/google-adwords-l252.html).