Google Adwords Vs Yahoo Search Marketing

When it comes to Pay Per Click Advertising, Goolge Adwords is definitely the most participated program simply because of Google being the #1 search engine used. Nevertheless, Yahoo Search Marketing is also worth the time and money to be considered.

Lets just run through the basics. Pay Per Click Advertising sends targeted visitors directly to your website. It works this way - you create a text ad campaign, select appropriate keywords related to your ad campaign, you place a bid on these keywords and when people search for information related to your keyword, your ad will appear!

Lets dive in and take an in depth look at these two Pay Per Click Advertising Programs:

Google Adwords

1. Activation Fee : $5.00

2. Payment Currency : Accepts all major currencies

3. Form of Payment : Postpay - American Express, JCB, MasterCard, Visa, Bank account payments (US bank accounts only), and debit cards with a MasterCard or Visa logo. Prepay - American Express, JCB, MasterCard, Visa, and debit cards with a MasterCard or Visa logo

4. Advertising Network : AOL, Ask.com, Earthlink and nytimes.com

5. Key Features :
Daily Budget Setting : You able to set a daily budget for your ad campaign. When your budget is used up for the day, you ad will cease from appearing.

Keyword Matching Options : Broad Match - Your ad will appear even when your Keyword + Other Words are used in the query and a similar word to your keyword is used. "Phrase Match" : Triggers your ad only when the query includes your keyword in the exact sequence that you specify. [Exact Match] : Triggers your ad only when the query contains the keyword exactly selected in your keyword list.

Yahoo Search Marketing

1. Payment Currency : USD

2. Form of Payment : Major Credit Card or PayPal

3. Key Features :
Daily Spending Limit - Lets you set a daily spending limit for your ad. Your ad ceases to appear when your limit is met.
Maximum Bid - Lets you select a maximum amount that you're willing to pay when you ad is clicked.

Currently, Google Adwords has many advertisers hence the keyword bids are getting very competitive and many advertisers are complaining of Adwords being a very expensive means of Pay Per Click Advertising. Yahoo Search Marketing offers a worthy alternative to Google Adwords.