Google has become the most dominant search engine that almost every webmaster or web owners devote all their attention to with the ultimate aim to get their website to rank on the #1 page in an organic search. Seems a tough task but did you know Google offers help along the way?
Yes, help in sense of their FREE marketing tools available at your disposal but more often than not is looked over or ignored by many since it's been offered free! These useful marketing tools can make your website or blog promotions easier and more profitable. Lets snap up this marketing tools now as I run through the top 5 most valuable marketing tools Google has to offer.
1. Google Analytics
Perhaps the premier marketing tool offered, Google Analytics gives you a daily snapshot of your website. Google Analytics analyzes your traffic, where it comes from and how it interacts with your site. This vital information allows you to create targeted ROI driven marketing campaigns which in-turn can increase your site's conversion rate.
2. Google Sitemaps
A Sitemap is a list of pages on your website. Google Sitemaps lets you furnish Google additional information of your web pages and URL's that might not be discovered by Google's normal crawling process. Information such as how often pages on your site changes, last modified date of each pages and relative importance of each pages on your site are very useful information to Google that can help them crawl your site better.
3. Google Alerts
Get email notifications on topics or stories that you are monitoring with Google Alerts. It also helps you in keeping current on a competitor or industry.
4. Google Groups
As social networking fast becoming an important aspect of website or blog promotion, Google Groups offers these platform. You can manage your contact lists efficiently to make your marketing activity easy and precise!
5. Google Docs
Google Docs is a full featured online writing editor which allows you to create and share your work online. Your files are stored securely online so you can edit your work anytime and from anywhere. It also lets your publish your content directly to your blog.
All the best in exploring these very useful tools and be sure to use it to your advantage!
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